Faculty Speak about Green Marketing at PCMA’s 56th Annual Convening Leaders Conference
Kendall College School of Hospitality Management Faculty Speak about Green Marketing at PCMA’s 56th Annual Convening Leaders Conference
Chicago—January 27, 2012—Dr. Sue Tinnish, assistant professor, and Sapna Mangal, associate professor, both at the Kendall College School of Hospitality Management, presented at the Professional Convention Management Association’s (PCMA) 56th annual Convening Leaders conference held earlier this month at the San Diego Convention Center. Their presentation, “More Than Green: Sustainable Meeting Marketing,” defined sustainable marketing, identified how a focus on sustainability impacts traditional marketing and outlined how participants can apply green marketing to their meetings and businesses.
“We are honored that Dr. Tinnish and Ms. Mangal were invited to speak at this year’s Convening Leaders conference,” said Jeffrey Catrett, dean of the School of Hospitality Management at Kendall College. “Their expertise in marketing and green meetings provided conference attendees with a perspective on events in the holistic context of sustainability.”
According to Tinnish and Mangal, sustainable marketing in relationship to meetings and tradeshows includes branding, messaging, meeting theme and communications materials. The pair presented convention-goers with tips on how to incorporate sustainability into the RFP; how to leverage fair trade, local and recyclable products; how to use reclaimed, recycled, or rapid-renewal materials; the importance of limiting the use of printed communications including signage, programs and handouts; and closing the sustainable loop on an event by recycling and repurposing supplies after the meeting.
“Meetings are all about branding and communication. By bringing in the sustainable concepts and tactics we talk about, from name badges and signage to promotional products and beyond, we can help meeting planners reduce their carbon footprint while also contributing to a healthy bottom line,” said Tinnish.
Tinnish received her M.B.A. from the University of Chicago and her Ph.D. in Organization Development from Benedictine University. Her industry recognition as a certified ROI Professional includes the MPI Hall of Fame (2009), MPI Presidents Award (2001-2002), and MPI Chapter Manager of the Year (1999-2000). She chairs the committee that established the new APEX/ASTM International standards for environmentally sustainable events, and served as the U.S. Chair for the International Standards Organization (ISO) effort to develop a worldwide sustainable events management system.
Mangal has more than 15 years of international hospitality and teaching experience. She earned a B.S. in Hotel Management and an M.S. in Hotel and Restaurant Management from the University of North Texas, and received her M.B.A. from the University of Houston, Clear Lake. She has worked around the world in hotel and event management, as well as a marketing consultant for some of the top brands in the hospitality industry.
About the Kendall College School of Hospitality Management:
Kendall College, founded in 1934, is located in Chicago, Illinois. Kendall offers undergraduate degrees in business, culinary arts, early childhood education and hospitality management to a diverse and passionate community of more than 2500 students. The curriculum combines strong academics with practical experience and international educational opportunities that help give students in business, hospitality and culinary arts programs the skills and expertise to be leaders in their professions. Kendall College was ranked the number one program in Chicago for preparing students for careers in hospitality management and culinary arts in a survey of management at Chicago’s leading hotels and Michelin Guide restaurants (ORC International – 2011 Survey). The School of Hospitality Management focuses on the art of hospitality and the science of management – the European tradition of superior customer service with American managerial know-how. Kendall College, a member of the Laureate International Universitiesnetwork, is accredited by the Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA), www.ncahlc.org.
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