Kendall College and Laureate Hospitality Education Launch International Virtual Competition

First Global and Online Competition Focused on Hospitality and Raising Awareness of Industry Careers

Chicago—September 13, 2012—Kendall College and Laureate Hospitality Education, which comprises seven hospitality management institutions located in four continents, announce the launch of the first global and online hospitality competition – You are 5 Stars. The competition is aimed at creating awareness of careers in hospitality and hotel management among high school students and young adults from around the world. You are 5 Stars kicked off Sept. 3 and has an online game format which allows participants to create a virtual hotel. For eight weeks, 15 to 30 year-olds will be able to participate and promote their hotel ideas to friends and fans.

“As someone who studied hospitality and worked in the industry, I am excited that we are launching this competition to encourage interest in careers that are full of global opportunities,” said Emily Williams Knight, president of Kendall College. “It’s important that young people who are evaluating career choices are aware of the opportunities that are available to them with a hospitality management degree. Competitions, such as this one, are a fun and engaging way to introduce them to the industry, which is dynamic and can provide a lifetime of challenging and rewarding opportunities.”

The game provides an easy-to-use platform for participants to create a hotel by choosing a particular design or theme, logos and features. Once participants have developed their hotel and business plan, they will test their knowledge of hospitality and their ability to promote their venue via social media or email by inviting friends, family and fans to virtually “check in” to their hotel. The six players with the highest number of “check-ins” for their hotel type will be selected to interview with a jury of industry professionals from top hospitality companies. During the interview, the candidates will be questioned on their hotel construction, business strategy, promotion and their general knowledge of the hospitality industry.

“Through this interactive, hotel-themed online competition, participants learn about careers in the highly dynamic and fast growing hospitality industry,” said Arie van der Spek, senior vice president of Laureate Hospitality Education Worldwide. “Hospitality is the second largest employer in the world after governmental services, and it shows no signs of slowing down. In fact, according to the World Travel and Tourism Council, over the next 10 years, the global travel and tourism economy will grow by 4 percent per year.”

The winner will be treated to a world-class hospitality experience at a Laureate Hospitality Education location either in Switzerland, China, the United States, Spain, or Australia.

For more information about Kendall College, visit www.Kendall.edu, or to participate in the competition, visit www.youare5stars.com.

About Kendall College:
Kendall College, founded in 1934, is located in Chicago, Illinois and is a member of the Laureate International Universities network. Kendall offers undergraduate degrees in businessculinary artsearly childhood education and hospitality management to a diverse and passionate community of more than 2200 students. The curriculum combines strong academics with practical experience and international educational opportunities that help give students in business, hospitality and culinary arts programs the skills and expertise to be leaders in their professions. Kendall College was ranked the number one program in Chicago for preparing students for careers in hospitality management and culinary arts in a survey of management at Chicago’s leading hotels and Michelin Guide restaurants (ORC International – 2011 Survey). Kendall College  is accredited by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools (NCA), www.ncahlc.org; 1-312-263-0456.

About Laureate Hospitality Education:
Laureate Hospitality Education is a unique and global group of specialized higher education institutions that provides hospitality, tourism, event, sport and entertainment management degree-level education to students from more than 100 countries. It has seven leading institutions in five countries:  Glion Institute of Higher Education, Les Roches International School of Hotel Management and Les Roches-Gruyère University of Applied Sciences in Switzerland, Les Roches International School of Hotel Management in Spain, Les Roches Jin Jiang International Hotel Management College in China, Kendall College in the USA and Blue Mountains International Hotel Management School in Australia. More than 6,000 students attend Laureate Hospitality Education institutions. For more information, please visit: www.laureatehospitality.com.

Media Contacts:
Amber Cerda, 312-752-2472, amber.cerda@kendall.edu