Kendall College Announces Beverage Management Concentration, Partnership with Siebel Institute

CHICAGO (February 25, 2013) – Kendall College is committed to providing responsible beverage management training for students. As part of this commitment, Kendall is pleased to announce a new concentration in the School of Hospitality Management, Beverage Management, as well as a new relationship with Siebel Institute of Technology. The Siebel Institute will be moving their campus to a soon-to-be constructed modern beverage facility located on the first floor of Kendall College’s building at 900 N North Branch Street in Chicago. It will house Siebel’s corporate offices, a teaching hall, brewery and famous Bier Stube, a space where students can learn the art of managing a beverage business.

Starting in April, the Kendall College School of Hospitality Management will be offering six new courses as part of a new Beverage Management concentration, including:
•    Introduction to Wines, Beer and Spirits
•    Intermediate Wines
•    Advanced Wine Knowledge
•    The Business of Beverage Management
•    Beer and Fermentation
•    Spirits and Mixology

Students pursuing this concentration will also have the opportunity to take optional courses including “Industry Stages” and an “Excursion and Immersion” course, which includes an eight-day trip prior to the students’ senior year to an internationally renowned wine growing region to understand the wine, culture and techniques, such as France, Germany, Switzerland, Chile or Australia.

“The development of our new Beverage Management concentration is in response to the demand for beverage education within the industry,” said Emily Williams Knight, president of Kendall College. “We are proud of our initial course offerings and look forward to developing additional courses for the concentration in the future in partnership with the Siebel Institute. We feel confident that with our new concentration and through our partnership with Siebel, we will remain at the forefront of training leaders in responsible beverage management.”

Kendall’s new concentration and new relationship with Siebel comes at a time when the restaurant industry continues to see tremendous growth. During the past 13 years, the number of food and beverage jobs jumped 25 percent, compared to total U.S employment which increased by four percent, according to the U.S. Bureau of Labor Statistics, making it essential for potential job candidates to be trained and qualified for these competitive positions.

“This is an exciting time for Siebel as we embark on creating a state-of-the-art facility for brewing education,” said Lyn Kruger, President and COO of Siebel Institute. “From Brewing Technology to Raw Materials and Wort Production, the Siebel Institute will continue to offer our more than 20 brewing-specific programs and courses at the new Chicago location. Siebel has been researching, expanding on the development of, and teaching the art of brewing and craft of beer making for more than 140 years. In the coming years, we look forward to collaborating with Kendall College to offer new courses and programs to prepare students for the global workforce.”

For more information about Kendall College’s School of Hospitality Management, visit and for more information about The Siebel Institute of Technology, visit

About the Kendall College School of Hospitality Management:
Kendall College, founded in 1934, is located in Chicago, Illinois and is a member of the Laureate International Universities network. Kendall offers undergraduate degrees in business, culinary arts, early childhood education and hospitality management to a diverse and passionate community of more than 1800 students. The curriculum combines strong academics with practical experience and international educational opportunities that help give students in business, hospitality and culinary arts programs the skills and expertise to be leaders in their professions. Kendall College was ranked the number one program in Chicago for preparing students for careers in hospitality management and culinary arts in a survey of management at Chicago’s leading hotels and Michelin Guide restaurants (ORC International – 2011 Survey). The School of Hospitality Management focuses on the art of hospitality and the science of management – the European tradition of superior customer service with American managerial know-how. Kendall College is accredited by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools (NCA),; 1-312-263-0456. For more information, visit

About The Siebel Institute of Technology
The Siebel Institute of Technology offers courses in brewing, beer styles, distilling and other areas of fermented beverage technology. Established in 1872, the Siebel Institute and its World Brewing Academy affiliate conduct courses and programs at locations in Chicago, Munich, San Diego, and Montreal. We also feature the most extensive web-based training courses available in the brewing industry as well as a range of products and services for breweries worldwide.