Kendall College Faculty Members to Receive “Best Paper” Award at World Education Congress
Hospitality Instructors Win Award for “Best Paper” on Sustainable Event Marketing
CHICAGO – July 25, 2012—Kendall College School of Hospitality Management Assistant Professor Dr. Sue Tinnish and Associate Professor Sapna Mangal will receive the World Education Congress’ (WEC) “Best Paper” award for a paper they co-wrote on sustainable event marketing. The paper identifies how a focus on sustainability impacts traditional marketing and outlines how participants can apply green marketing to their meetings and businesses – skills that are core to the meeting and events concentration offered in Kendall’s Hospitality Management degree program.
WEC is designed to provide knowledge to create powerful connectivity for meeting and event planners, hoteliers, technology professionals and other vital service providers. Additionally, Tinnish submitted a solely written paper on “Barriers and Enablers to the Adoption of the ISO 20121 Standard for Event Sustainability Management” which was accepted by the organization. Tinnish will present both papers to fellow industry professionals as part of the research presentation track at the event taking place in St. Louis, July 28 - 31.
“I’m thrilled to be receiving the WEC’s Best Paper award with my colleague, Sapna Mangal,” said Dr. Tinnish. “Our paper examines how planners can use strategies, structures and functions to create a marketing plan that impacts their planning process, the event and the participants. Events of all types are part of a company’s overall marketing and communication effort and offer a great opportunity to model sustainable practices, deliver messages and potentially change behavior. I’m truly looking forward to presenting our model and discussing the implications for the entire industry with our fellow industry professionals.”
Dr. Tinnish has been recognized as an expert on sustainable practices for business meetings and trade shows. She chairs the ASTM committee that established the APEX/ASTM International Standards for environmentally sustainable meetings and events and served as the U.S. Chair for the International Standards Organization (ISO) effort to develop a worldwide sustainable events management system. Tinnish received her MBA from the University of Chicago and her Ph.D. in Organization Development from Benedictine University.
Mangal has more than 15 years of international hospitality and teaching experience. She earned a B.S. in Hotel Management and an M.S. in Hotel and Restaurant Management from the University of North Texas, and received her M.B.A. from the University of Houston, Clear Lake. She has worked around the world in hotel and event management, as well as a marketing consultant for some of the top brands in the hospitality industry.
Meeting Professionals International (MPI), the organization who sponsors the WEC, includes more than 21,000 members of meeting and business event professionals, representing 86 countries. MPI shows its commitment to sustainability by making a deliberate commitment to the transformational power of meetings and events that support environmental, economic and social sustainability. The leadership team considers environmental, economic and social factors in decisions they make on behalf of their members, and by making the best use of resources for maximum impact and alignment with our objectives.
For more information about the World Education Conference, visit http://www.mpiweb.org/Events/WEC2012/home.
About the Kendall College School of Hospitality Management:
Kendall College, founded in 1934, is located in Chicago, Illinois. Kendall offers undergraduate degrees in business, culinary arts, early childhood education and hospitality management to a diverse and passionate community of more than 2500 students. The curriculum combines strong academics with practical experience and international educational opportunities that help give students in business, hospitality and culinary arts programs the skills and expertise to be leaders in their professions. Kendall College was ranked the number one program in Chicago for preparing students for careers in hospitality management and culinary arts in a survey of management at Chicago’s leading hotels and Michelin Guide restaurants (ORC International – 2011 Survey). The School of Hospitality Management focuses on the art of hospitality and the science of management – the European tradition of superior customer service with American managerial know-how. Kendall College, a member of the Laureate International Universitiesnetwork, is accredited by the Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA), www.ncahlc.org.
Amber Cerda, 312-752-2472, firstname.lastname@example.org