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By Cindy McCarthy, an instructor in the School of Business As an instructor, I always seek to push my students in new ways. I want them...Read More
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Hotel managers are effective communicators, strong leaders, and highly organized individuals. Completely learn every element of an ideal guest experience, from lodging to dining including events, as a student in our Hotel Management concentration.
How to Excel As a General Manager
Christopher Obrist shares how he found success at a resort in Guatemala.
The core hotel management courses include:
The Management of Sales and Promotions
Become oriented with a variety of practices of sales, promotions, advertising, and public relations. You’ll learn how properties and chains utilize promotional media based on consumer behavior. Highlights include sales technique, account management and contract negotiation.
Information Management and Social Media Marketing
Examine modern hospitality industry information systems and design and measure the effectiveness of websites through vital analytics. You’ll learn the impact of popular social media platforms, learning how a social media strategy can be designed and implemented.
Ensure an organization’s financial health and viability through dynamic approaches of managing revenue streams.
Front Office Operations
Learn key operational issues in the guest cycle to properly achieve guest satisfaction. The course emphasizes both technical and service issues.
Property Management System
Understand basic and advanced functions of a Property Management System (PMS) through hands-on experience with the Micros-Fidelio “Opera” PMS.
Gain firsthand experience in hotel housekeeping basics. This course emphasizes developing the managerial eye necessary to conduct successful room or public area inspections.
Meeting and Events
Obtain a general understanding of meeting management through theory and modern practices.
Lodging Management/Hotel Analytics
Familiarize yourself with the managerial elements necessary for rooms planning, preparation, sales, budgeting and forecasting. This course teaches the front office and housekeeping interface with emphasis placed on housekeeping scheduling, organization and quality control.