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Hospitality Dean Susan Tinnish on visual communication in Hotel Executive

11/03/2014

From the cave drawings in the Ardeche Valley of France to the Guttenberg's printing press, humans have found ways to communicate visually - via pictures or the printed word. Although not normally considered “visual,” text is a graphic representation as the “letters” symbolize something or someone. Writing is the visual manifestation of the spoken word. This article discusses graphic representation beyond the written word to effectively communicate.

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