Students in the School of Business are making a difference in Chicago’s business community. In the Business Case Development course this summer, they had the unique opportunity to work with a live “client” and conduct formal research for various small businesses. Senior Lecturer Aurora Reinke wanted to provide students with a challenging, rewarding, yet practical experience to help prepare them for the realities of the professional world.
Because many small businesses have limited resources and may not have the time, money or staff to conduct formal research studies internally, they often have certain challenges or dilemmas that remain unsolved. That is why Kendall’s free research and analysis offered as part of its BUS 280 course was quickly accepted by five local companies.
Students were divided into teams and assigned to the project of their choice, on which they worked collaboratively throughout the quarter to develop a thorough analysis of each client’s proposed case. At the conclusion, each team gave its final presentation to representatives from the five participating businesses, providing valuable analysis and recommendations that will enable the companies to make decisions regarding startup funding options, sales and distribution channels, targeting new markets, opening new facilities, and increasing brand awareness.